About
The People
Behind It.
FA Automation is a small, focused team. We're practitioners first — every system we deploy is one we understand completely and stand behind fully.
Ferris Moser — Co-founder · Cape Town
Ferris Moser
Ferris studied Artificial Intelligence at Vrije Universiteit Amsterdam, with a specialisaton in computational engineering at Eindhoven University of Technology. His background spans artificial intelligence, automation systems, computational modelling, and applied mathematics, across both technical and business environments.
Prior to founding FA Automation, he contributed to automation and workflow development at a leading car hire company, and provided AI-focused technical workflow support within European aerospcae environments through ATG Europe. That combination of hands-on operational experience and deep technical knowledge shapes how FA Automation approaches every project.
FA Automation is built around a small team of specialists — each focused on a specific part of the stack, from AI model integration and workflow design to systems architecture and client implementation. The goal is always the same: practical systems that work in your business on day one, not theoretical AI that needs six months to prove itself.
Ariadne Papatheodorou
Ariadne Papatheodorou is a Greek economist with a bachelor's degree from LMU Munich and an MSc in Economics from the University of Amsterdam. Her research focuses on behavioral economics, market design, and how algorithmic pricing influences consumer behaviour.
Her background spans EU policy, ESG regulation, and financial frameworks, with hands-on experience translating complex data and regulatory requirements into practical, evidence-based decisions. That combination of economic analysis and policy fluency shapes how FA Automation approaches operations, strategy, and its European market presence.
Ariadne Papatheodorou — Co-founder · Amsterdam
03 — Global Presence
Our Hubs
Based in South Africa and Europe — delivering our services all around the world.
Click a hub to explore
04 — Why FA Automation
Practical AI.
Not Hype.
FA Automation was built from real business experience. Backed by the
operational track record of Around About Cars, we understand what it takes
to run a business — the volume, the pressures, the admin burden.
We don't sell AI theory. We implement systems that work on Monday morning.
07 — FAQ
Common
Questions.
Not sure if AI automation is right for your business? Here's what most business owners ask us first.
We work with SMEs, mid-sized businesses, and growing companies across automotive, logistics, real estate, professional services, and any admin-heavy operation — internationally. If you have repetitive processes that cost you time or money, we can help.
None at all. We handle every technical aspect — architecture, integration, deployment, and maintenance. You simply describe the problem you want solved. Our job is to make the technology invisible.
Yes. We integrate with most major CRMs, WhatsApp Business API, Google Workspace, Microsoft 365, accounting platforms, booking systems, and custom databases. We work with what you have — not what we prefer.
Our Starter tier is specifically designed for SMEs automating a single high-impact process. Smaller businesses often see the highest ROI from AI automation because the efficiency gains are immediately felt by a lean team.
Yes. We design and build professional business websites — and we can bundle them with AI automation for a complete digital presence at a reduced rate. Whether you need a standalone site or a full website-plus-automation package, we handle everything.
A single-workflow automation typically takes 2–4 weeks from discovery to live. Multi-workflow projects take 6–10 weeks. Complex enterprise implementations are scoped individually, but we prioritise fast deployment so you start seeing results quickly.
Yes — and we strongly recommend it. AI systems need monitoring, refinement, and adaptation as your business evolves. Our monthly maintenance plans include system monitoring, improvements, and a direct support channel.
Every deployment includes a test-and-refine phase before going live. We don't hand over a system and disappear. We iterate until it works correctly for your business context. Post-launch, we remain available to adjust as needed.
Absolutely. If you already have a website, we integrate chatbots, lead capture, and automation directly into your existing site. No rebuild required — we work with what you have.
FA Automation was founded on the operational experience of Around About Cars. That background gives us genuine business credibility — we've lived the challenges our clients face. We're an independent AI consultancy that stands on its own, backed by real-world implementation experience.