About
The People
Behind It.
FA Automation is a small, focused team. We're practitioners first — every system we deploy is one we understand completely and stand behind fully.
Ferris Moser — Founder · Cape Town
Ferris Moser
Ferris studied Artificial Intelligence at Vrije Universiteit Amsterdam, with a specialisaton in computational engineering at Eindhoven University of Technology. His background spans artificial intelligence, automation systems, computational modelling, and applied mathematics, across both technical and business environments.
Prior to founding FA Automation, he contributed to automation and workflow development at a leading car hire company, and provided AI-focused technical workflow support within European aerospcae environments through ATG Europe. That combination of hands-on operational experience and deep technical knowledge shapes how FA Automation approaches every project.
FA Automation is built around a small team of specialists — each focused on a specific part of the stack, from AI model integration and workflow design to systems architecture and client implementation. The goal is always the same: practical systems that work in your business on day one, not theoretical AI that needs six months to prove itself.
02 — How It Works
From Discovery
to Deployed.
We don't drop software and disappear. We work with you from diagnosis through implementation and ongoing maintenance.
Discovery
We identify repetitive, expensive, or slow processes inside your business.
Design
We map your workflow and design the automation logic and system architecture.
Integration
We connect AI into your current tools, CRM, communications, and operations.
Launch
We deploy, test, and optimise until the system runs the way your business needs.
Maintain
Ongoing support, improvement, and monthly upkeep — we're your AI partner long term.
04 — Why FA Automation
Practical AI.
Not Hype.
FA Automation was built from real business experience. Backed by the
operational track record of Around About Cars, we understand what it takes
to run a South African business — the volume, the pressures, the admin burden.
We don't sell AI theory. We implement systems that work on Monday morning.
05 — Case Study
See It
In Action.
A real-world example of how we automated lead handling for an automotive dealership — from initial enquiry to booked appointment, without a salesperson touching it.
06 — Pricing
Scoped to
Your Business.
No rigid SaaS tiers. Each engagement is sized for your business, your workflows, and the complexity of what you're automating. Here's how we typically structure it.
Single Process
Automation
For businesses ready to automate one high-value process — typically lead qualification, WhatsApp automation, or customer support. Ideal first step for SMEs.
- One core automation workflow
- Integration with 1–2 existing tools
- WhatsApp or web chatbot deployment
- Staff training and handover
- 30-day post-launch support
One-time implementation fee + optional monthly maintenance plan. Final cost scoped after discovery session.
Multi-Workflow
Integration
For businesses ready to connect multiple systems and automate across departments. Combines sales, support, admin, and operations into a cohesive AI stack.
- 3–5 connected automation workflows
- Full CRM integration and lead automation
- WhatsApp, email, and web coverage
- Internal AI assistant for your team
- Monthly review, maintenance & optimisation
- Priority support channel
Setup fee + monthly retainer. Includes all API and tool costs review during scoping.
Custom AI
Architecture
For larger or more complex organisations needing bespoke AI systems, advanced integrations, custom models, and enterprise-grade implementation.
- Unlimited workflows and integrations
- Custom AI model fine-tuning (where applicable)
- Enterprise system integration (ERP, custom APIs)
- Dedicated implementation manager
- SLA-backed monthly support
- Quarterly strategy sessions
Custom scoping required. Quoted per project based on complexity, volume, and integration depth.
All engagements begin with a free discovery session to understand your business and identify the highest-impact automation opportunities. No obligation. No technical knowledge required.
07 — FAQ
Common
Questions.
Not sure if AI automation is right for your business? Here's what most business owners ask us first.
We work with South African SMEs, mid-sized businesses, and growing companies across automotive, logistics, real estate, professional services, and any admin-heavy operation. If you have repetitive processes that cost you time or money, we can help.
None at all. We handle every technical aspect — architecture, integration, deployment, and maintenance. You simply describe the problem you want solved. Our job is to make the technology invisible.
Yes. We integrate with most major CRMs, WhatsApp Business API, Google Workspace, Microsoft 365, accounting platforms, booking systems, and custom databases. We work with what you have — not what we prefer.
Our Starter tier is specifically designed for SMEs automating a single high-impact process. Smaller businesses often see the highest ROI from AI automation because the efficiency gains are immediately felt by a lean team.
A single-workflow automation typically takes 2–4 weeks from discovery to live. Multi-workflow projects take 6–10 weeks. Complex enterprise implementations are scoped individually, but we prioritise fast deployment so you start seeing results quickly.
Yes — and we strongly recommend it. AI systems need monitoring, refinement, and adaptation as your business evolves. Our monthly maintenance plans include system monitoring, improvements, and a direct support channel.
Every deployment includes a test-and-refine phase before going live. We don't hand over a system and disappear. We iterate until it works correctly for your business context. Post-launch, we remain available to adjust as needed.
FA Automation was founded on the operational experience of Around About Cars. That background gives us genuine business credibility — we've lived the challenges our clients face. We're an independent AI consultancy that stands on its own, backed by real-world implementation experience.