Most SA businesses know they need to publish content consistently — for SEO, social presence, brand authority. Few do, because hiring a full-time content writer costs R25,000-R45,000/month and outsourced agencies produce generic copy that needs heavy rewriting anyway. AI content generation, done properly, lands in between: dramatically faster than human-only, much higher quality than agency-generic, costs a fraction of either.
The "done properly" part is critical. Pure AI vomit gets penalised by Google and disrespected by readers. Our model: AI drafts fast (research, structure, first draft), human edits for accuracy and voice, then publish. The result reads like a human wrote it because a human did edit it.
What we generate
SEO blog posts
Long-form articles targeting specific search queries. Researched from your industry, structured for SEO, voice-trained.
Social content
LinkedIn posts, Twitter threads, Instagram captions — drafted at scale, scheduled, branded.
SEO landing pages
Programmatic landing pages for service-area or service-industry combinations. The same model that wrote this site.
Email sequences
Welcome flows, nurture sequences, win-back campaigns. Drafted, voice-tuned, ready to schedule.
Sales collateral
Case study drafts, one-pagers, proposal templates — populated with your real client work and outcomes.
Internal docs
SOPs, training materials, employee handbooks — drafted from interviews and existing scattered docs.
How we work
Voice calibration (week 1). We read your existing content, interview key stakeholders, define the voice profile (formal/conversational, technical/accessible, opinionated/neutral). Calibrate the AI on this profile.
First batch (weeks 2-3). We produce a first batch of content — typically 5-10 pieces — to refine the voice and process. You edit aggressively; we learn what to do differently.
Ongoing cadence (week 4 onwards). Production cadence kicks in. Typical weekly throughput: 3-5 blog posts, 10-20 social posts, or equivalent. You review and approve before publishing.
What it costs
Setup. R12,000-R25,000 for voice calibration, source feed configuration, editorial workflow setup.
Per-piece pricing. Blog posts R350-R900. Social posts R45-R120. SEO landing pages R650-R1,500. Most clients buy in monthly retainers (e.g. R8,000/month for 4 blog posts + 20 social) for predictable cadence.
Compared to alternatives: Agency-equivalent quality at 30-60% of agency cost. Faster turnaround. Voice consistency improves over time rather than starting fresh with each new agency writer.
How to start
30-min call to discuss your content goals, current voice, and target volume. Email info@faautosolutions.com or use the contact form.